This project involved creating an app for busy millennials to address mental health through mood tracking and mindfulness activities. The app is called Mild Minds, a reflection of the mindfulness exercises that the app focuses on. The app design was developed and prototyped with Figma.
The messaging tone of the app is enthusiastic and positive, as it's meant to support the user in short activities whenever time might allow, without judgement or pushing the user to use the app.
Slightly desaturated purple and peach were used as the brand colours for the app because peach is known to be a calming colour, and purple contrasts well while remaining relatively tranquil. Images of vector landscape illustrations are the imagery motif, because they reflect often serene scenes, and the mood appropriately changes with the image colours.
The app's main purpose is to track the user's mood then offer quick, non-intensive meditation or general mindfulness tips based on that mood. The app has user hub and activities pages, giving the user more freedom in what they choose to do.
